Personas

Personas

Name	Mike Williams	Devin Maxwell
Personal - age - gender - education - ethnic	- 43 - Male - Graduate Degree - Caucasian	- 22 - Male - In University - Mixed	- - - -
Family - spouse - children - relatives	- Yes - 2 - Brother’s Family of 5	- No - No - Parents	- - -
Work - job - income - net worth	- Accountant - 80,000$ - 425, 000$	- Student/Bartender - 24, 000$ - N/A	- - -
Live - where - how long - why there	- Springbank - 7 Years - Schools, Demographics	- 17th Ave. - 5 Months - Cost, Vibrance	- - -

Mike is a first time hockey coach looking to learn more so that he can teach his own kids.

Devin is a fresh out of the minor hockey system university student who wants to get involved into coaching.

Both are first time coaches with different needs and expectations.  Mike wants to help his kids along, Devin is in it for the competition which he now misses desperately.

Mike has a busy schedule with work and does a lot of his work through basic technology such as emails.

Devin is heavy into social media and is very plugged in.

Mike has the need for a lot of external resources and mentorship as he is not a seasoned hockey player but is a casual fan who did play recreationaly growing up.

Devin is resistant to extrenal resources and mentorship because he is confident in his grasp on the process and skills to teach the game.